@article{oai:waseda.repo.nii.ac.jp:00011737,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Oct},
 pages = {87--123},
 title = {昭和63年における主婦の比較広告観と比較TVコマーシャルの効果},
 volume = {330号},
 year = {1988}
}