@article{oai:waseda.repo.nii.ac.jp:00011801,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Aug},
 pages = {15--34},
 title = {ダイレクト・リスポンス広告の管理-反応率を中心にして-},
 volume = {251号},
 year = {1975}
}