@article{oai:waseda.repo.nii.ac.jp:00011837,
 author = {Kobayashi,  Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Feb},
 pages = {1--25},
 title = {比較広告に対する消費者・広告主・媒体社の意識},
 volume = {262号},
 year = {1977}
}