@article{oai:waseda.repo.nii.ac.jp:00012149,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Nov},
 pages = {113--132},
 title = {マーケティング・ミックスと廣告活動},
 volume = {131号},
 year = {1957}
}