@article{oai:waseda.repo.nii.ac.jp:00012233,
 author = {Onzo, Naoto and 恩蔵, 直人},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Mar},
 pages = {183--199},
 title = {ブランド・カテゴライゼーションの枠組み},
 volume = {364号},
 year = {1995}
}