@article{oai:waseda.repo.nii.ac.jp:00012292,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Jan},
 pages = {235--263},
 title = {アメリカにおける広告効果測定をめぐる最近の動き},
 volume = {157号},
 year = {1962}
}