@article{oai:waseda.repo.nii.ac.jp:00012310, author = {Kobayashi, Tasaburô and 小林, 太三郎}, journal = {早稲田商学=The Waseda commercial review}, month = {Feb}, pages = {141--170}, title = {わが国主要広告会社及び販促会社の当面する問題点と将来の方向}, volume = {314・315号合併号}, year = {1986} }