@article{oai:waseda.repo.nii.ac.jp:00012365,
 author = {Kobayashi,  Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Jul},
 pages = {51--74},
 title = {ポインツ・オヴ・パーチァス廣告の領域とその廣告効率-購買時點と購買時點外の關連把握を中心にして-},
 volume = {117号},
 year = {1955}
}