@article{oai:waseda.repo.nii.ac.jp:00012469,
 author = {Takei, Hisashi and 武井, 寿},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Mar},
 pages = {1--29},
 title = {マーケティングにおける「意味」研究の理論と技法},
 volume = {384号},
 year = {2000}
}