@article{oai:waseda.repo.nii.ac.jp:00012471,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Jan},
 pages = {83--110},
 title = {クーポン法による廣告効果の測定},
 volume = {102号},
 year = {1953}
}