@article{oai:waseda.repo.nii.ac.jp:00012515,
 author = {Kobayashi,  Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Jan},
 pages = {185--189},
 title = {廣告のマーチャンダイジングと廣告管理},
 volume = {120号},
 year = {1956}
}