@article{oai:waseda.repo.nii.ac.jp:00012535,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Mar},
 pages = {21--42},
 title = {ダイレクト・リスポンス・エイジェンシイのサービス領域},
 volume = {310号},
 year = {1985}
}