@article{oai:waseda.repo.nii.ac.jp:00012661,
 author = {Kobayashi, Tasaburô and 小林, 太三郎},
 journal = {早稲田商学=The Waseda commercial review},
 month = {Sep},
 pages = {33--53},
 title = {Informative Advertising の一般的性格とその廣告効果について},
 volume = {112号},
 year = {1954}
}