@article{oai:waseda.repo.nii.ac.jp:00012883,
 author = {Kimura, Tatsuya and Ishihara, Shinichi and 木村, 達也 and 石原, 進一},
 journal = {早稲田国際経営研究},
 month = {Mar},
 pages = {53--66},
 title = {POP広告と店頭プロモーション施策の効果についての考察},
 volume = {40},
 year = {2009}
}